Lorcana is a bold and impressive first shot into the TCG space from publisher Ravensburger, backed by what is by far the largest media conglomerate in the entire world in Disney
For a Standard or Modern aficionado, the underlying story can simply be their quest to improve and win events
Maximum interaction (which means cards that are hard to interact with are more likely to be cut, so no planeswalkers, limited shroud, only temporary spells/abilities give unblockable effect)
Lore value Character cards with lore symbols on their right side can be exerted on your turn to quest for lore
In practice, you're making 8/8 or 10/10 flying vigilance tokens every time you cast an enchantment
Opt also being such a cheap and painless card to play has a lot of good interactions with prowess style effects and can be employed like a combat trick